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Who are We?

Founder of company and his grandfather who was inspiration

Little did my grandfather, J.B. ”Pap” Holley, a cotton, soybean and corn farmer (and greatest Crappie Fishermen, by all his friend’s and family’s accounts), know that he would be the inspiration behind the newest and most lethal jigs on the market. The vision of the "Flashin' Assassin" was birthed from a 45 second conversation, between "Pap" and Collier, 40+ years ago (in the front of a John Boat at Catfish Point in Greenville, MS)

The Perfect Jig!

Vertical Jigging

Our jig is perfect for vertical fishing.  With the slightest twitch, the jig comes to life underwater.

Trolling

Trying to locate a school of fish or fishing for scattered, small groups? Our jig is very effective when trolled.  As the boat changes speed or direction, it causes the jig to change elevation, creating the mylar flutter.

Casting/Freefalling

Finicky fish, no problem.  Our 1/16th oz and 1/32 oz jig are incredibly effective when free falling towards the fish.  As the jig drops, the mylar flutters, creating an appearance the fish can't resist.

Popping Cork

Fishing from the bank, no worries.  Fish our jig under a popping cork.  When the cork moves, the jig rises and falls, triggering the mylar to shine.

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